Skills Bootcamp in Digital Marketing for Individuals

Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming, and brands are putting more of a focus on digital marketing than ever before. LEAD is excited to offer a complete Digital Marketing course.

Engage | Connect | Transform

Why Digital Marketing?

There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.

Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.

Benefits of Digital Marketing to individuals include:

There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.

  • Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.
  • Digital Marketing provides the skills, knowledge and behaviours needed for business to stay competitive in this digital age.
  • Companies are investing huge amounts of effort in ensuring they have the latest and most innovative digital marketing strategies in place.

What will I learn?

Social Media Marketing “SMM” involves strategic planning for social media, focusing on building your brand, connecting with your audience, increasing leads & strengthening your website SEO with the use of “backlinking” to your social media.

Content Marketing is about understanding your audience; focusing on creating content & publishing on social media, you can use this to build rapport with your consumers and increase leads and reputation.

Digital Marketing Strategy is about establishing a strategic plan to gain an online presence; including organic search, social media presence & many other marketing elements that will increase awareness and reach.

Search Engine Optimisation “SEO” is a leading factor of Digital Marketing, with it being the most reliable organic traffic source for new impressions. SEO involves many elements that help rank you higher for specific keywords related to your niche.

Social media & posting is used to connect & engage with your audience in order to build up a rapport with your consumers; by creating relevant content to meet their expectations. It’s a great affordable way to keep your consumers updated on upcoming events, new products/services, and promotional offers. It allows you to offer better customer service and is an effective way to spread brand awareness and create an effective marketing funnel.

Google Analytics is used to track insights, this includes understanding website traffic, maximizing your search engine optimization (SEO), and providing funnel analysis to understand your consumers and what works for your business.

Delivery Method

  • Up to 16 weeks (full time is Mon to Wed , or part-time in evenings)
  • On-line – delivered by live tutor facilitated sessions

Eligibility criteria for fully funded training

  • Aged 19+
  • Unemployed, Employed, and Self employed
  • Based in the West Midlands and Cheshire/Warrington

Why train with LEAD?

Quality drives all of LEAD’s study programmes, with the student at the heart of what we do. Our training includes Employability skills development for progression. In addition, if you are unemployed, you will be offered a guaranteed interview with an employer.

What our students say about LEAD?

Rate 5/5 from rating on Google

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