Why Digital Martketing ?
Digital Marketing ensures optimal targeted reach and is essential in industry to stand out online in this Digital age.
It is cost effective, efficient, easily adjustable and not only promotes the brand, but allows for introduction to new audiences and customers, build client relations and business growth via tools such as SEO, PPC, Email Marketing, amongst others.
Why train with LEAD?
- Free training for you or your business
- Tailored training solutions to meet your needs
- Minimal impact on your business with maximum returns
- Dynamic delivery model with on-going support
- Delivered by fully qualified Industry specialists for greater impact
What will I learn?
Content Marketing in business is about creating content related to your industry/niche & publishing it on social media, it increases brand awareness & your understanding of your consumers; focusing on creating content to build rapport with your target audience; helping create and maintain a customer base.
Creating a Digital Marketing Strategy involves establishing an achievable strategic plan to gain an online presence; including organic search, social media presence, and identifying your goals to make them achievable. Focusing on multiple channels (website, social media, advertising etc.) to reach your target consumers with a timeline for implementation.
Search Engine Optimisation “SEO” is a leading factor of Digital Marketing in business, it helps determine which keywords are relevant to their consumer’s queries. It is the most reliable organic traffic source for new impressions. SEO involves many elements that help rank you higher for specific keywords related to your niche, helping you gain more impressions on your website & increasing brand awareness.
Google Analytics is used to track insights, this includes understanding website traffic, maximizing your search engine optimization (SEO), and providing funnel analysis to understand your consumers and what works for your business.
Benefits of Digital Marketing to businesses include:
- The ability to interact with your customers and learn exactly what they are looking for.
- The ability to reach a global marketplace.
- Its cost effective, as it allows businesses to reach more customers for less money.
- Get to know your audience personally, which will help to create brand loyalty.
- Businesses can track responses to marketing efforts immediately though data analysis.
Delivery Method
- Full time or Part time solutions available
- On-line training using real time collaborative tools
- Workshops available in our innovation centres
- Up to 16 weeks
Eligibility criteria for fully funded training
- Aged 19+
- Self employed
- Employed
- Based in the West Midlands
Social Media Marketing “SMM” in business will increase impressions, increase customer retention, and increase your understanding of your consumers. Strategic planning will help you connect with your audience, increase leads & strengthen your website SEO with the use of “backlinking” to your social media. It allows you to keep your audience up to date with new products/services, alongside building brand awareness and providing responsive customer service.