Skills Bootcamp in Digital Marketing for Individuals

Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming, and brands are putting more of a focus on digital marketing than ever before. LEAD is excited to offer a complete Digital Marketing course.

Engage | Connect | Transform

Why Digital Marketing?

There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.

Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.

Benefits of Digital Marketing to individuals include:

There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.

  • Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.
  • Digital Marketing provides the skills, knowledge and behaviours needed for business to stay competitive in this digital age.
  • Companies are investing huge amounts of effort in ensuring they have the latest and most innovative digital marketing strategies in place.

What will I learn?

Social Media Marketing “SMM” involves strategic planning for social media, focusing on building your brand, connecting with your audience, increasing leads & strengthening your website SEO with the use of “backlinking” to your social media.

Content Marketing is about understanding your audience; focusing on creating content & publishing on social media, you can use this to build rapport with your consumers and increase leads and reputation.

Digital Marketing Strategy is about establishing a strategic plan to gain an online presence; including organic search, social media presence & many other marketing elements that will increase awareness and reach.

Search Engine Optimisation “SEO” is a leading factor of Digital Marketing, with it being the most reliable organic traffic source for new impressions. SEO involves many elements that help rank you higher for specific keywords related to your niche.

Social media & posting is used to connect & engage with your audience in order to build up a rapport with your consumers; by creating relevant content to meet their expectations. It’s a great affordable way to keep your consumers updated on upcoming events, new products/services, and promotional offers. It allows you to offer better customer service and is an effective way to spread brand awareness and create an effective marketing funnel.

Google Analytics is used to track insights, this includes understanding website traffic, maximizing your search engine optimization (SEO), and providing funnel analysis to understand your consumers and what works for your business.

Delivery Method

  • Up to 16 weeks (full time is Mon to Wed , or part-time in evenings)
  • On-line – delivered by live tutor facilitated sessions

Eligibility criteria for fully funded training

  • Aged 19+
  • Unemployed, Employed, and Self employed
  • Based in the West Midlands

Why train with LEAD?

Quality drives all of LEAD’s study programmes, with the student at the heart of what we do. Our training includes Employability skills development for progression. In addition, if you are unemployed, you will be offered a guaranteed interview with an employer.

What our students say about LEAD?

Rate 5/5 from rating on Google

5/5
Shardae Jones
Shardae Jones
2023-01-17
Honestly, Rohim has been amazing throughout the Level 4 LEAD digital marketing training. I couldn't have asked for a better tutor! He has been extremely patient but not only that, made the content / information easy to digest with his amazing teaching skills! Thanks a lot Rohim, its been a pleasure!
Willo Houssein Bouh
Willo Houssein Bouh
2023-01-16
It was the best training I had, with an outstanding Learning Mentor such Mr Rohim, very mature, friendly, full of knowledge and naturally supportive. Thanks for all your support and praising. Best wishes
Martin Handley
Martin Handley
2023-01-16
Taking part in a LEAD Level 4 Digital Marketing course has been a very rewarding & positive experience. A big thank you to my online tutor, Rohim Mohammed. I've really enjoyed my time with the group. Highly recommended.
Ionie Harris
Ionie Harris
2023-01-05
I took a lead data analytic course for 4 weeks with Michelle she's a great tutor very supportive, profession, helpful and kind I'm very great full to have taken part on the course I met some awesome people and I wish the very best for them in the future.
Yasir Burney
Yasir Burney
2022-12-25
Successfully completed level 4 Digital Marketing training course from LEAD. Pradeep is such a good tutor & he makes it so easy & interactive that I learnt a lot of new things. HE provided us lots of new free online resources & tools for my business marketing.
Yamsemaj Notoa
Yamsemaj Notoa
2022-12-21
A great school with well informed teachers that really care about the Students. The teacher paid attention to each student and gave us one-on-one tutoring to a degree that I have found to be unusual at other online schools. Nothing but good things to say about my experiences with this company.
Imran Hussain
Imran Hussain
2022-12-21
I enjoyed the course I did my tutor was pardeep David he was exceptionally good helped me understand the course and gave me support through out the course I would recommend the tutor pardeep David for anyone joining with this company 👍
Michal Najdrowski
Michal Najdrowski
2022-12-21
Though the 14 weeks I experienced high level of understanding in digital marketing. Happy to recommend.
Hugh Elkington
Hugh Elkington
2022-12-21
I completed a Digital Marketing course here and oh boy did it spark a flame in me. I couldn't recomend this more to anyone who is running their own business or looking to become self employed or start their own agency. It doesn't matter if you've got zero experience or knowledge of Digital Marketing like myself. The Tutor I had was amazing and went the extra mile to ensure anyones questions were answered to the point that people had a firm grasp of the lesson material. In terms of the course material its very well organized, with folders pertaining to what modules we covered. If google had 10 stars I'd want to give 11 stars!
Tina
Tina
2022-12-20
I have had an amazing experience learning with LEAD. They have helped me learn great skills that I can apply to my work and have enabled me to progress in my career. Thank you.

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