Why Digital Marketing?
There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.
Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.
Benefits of Digital Marketing to individuals include:
There’s no getting around the fact that the demand for Digital Marketers outweighs the supply, there are plenty of opportunities out there for those looking to get into the field.
- Digital Marketing allows companies to reach an enormous audience in a way that is both cost-effective and measurable.
- Digital Marketing provides the skills, knowledge and behaviours needed for business to stay competitive in this digital age.
- Companies are investing huge amounts of effort in ensuring they have the latest and most innovative digital marketing strategies in place.
What will I learn?
Content Marketing is about understanding your audience; focusing on creating content & publishing on social media, you can use this to build rapport with your consumers and increase leads and reputation.
Digital Marketing Strategy is about establishing a strategic plan to gain an online presence; including organic search, social media presence & many other marketing elements that will increase awareness and reach.
Search Engine Optimisation “SEO” is a leading factor of Digital Marketing, with it being the most reliable organic traffic source for new impressions. SEO involves many elements that help rank you higher for specific keywords related to your niche.
Google Analytics is used to track insights, this includes understanding website traffic, maximizing your search engine optimization (SEO), and providing funnel analysis to understand your consumers and what works for your business.
Delivery Method
- Up to 16 weeks (full time is Mon to Wed , or part-time in evenings)
- On-line – delivered by live tutor facilitated sessions
Eligibility criteria for fully funded training
- Aged 19+
- Unemployed, Employed, and Self employed
- Based in the West Midlands and Cheshire/Warrington
Social Media Marketing “SMM” involves strategic planning for social media, focusing on building your brand, connecting with your audience, increasing leads & strengthening your website SEO with the use of “backlinking” to your social media.